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2018年中国银行秋季招聘考试题

2018-12-31 13:50:27 | 来源:网络及考生回忆

39I am Jennifer Brown. I am____work today.

A.going to

B.coming to

C.reporting for

D.interesting to

40We can give____depending on the model number.

A.account

B.discipline

C.discount

D.disconnect

41The United States, which is a____of the Middle East peace talks,says Israeli settlements are an obstacle to peace, and the issue has strained relations with Israel’s right-wing government.

A.volunteer

B.investor

C.contributor

D.sponsor

42Diana’s charm,____with the near-royalty of American presidents,made White House happenings almost magical.

A.added

B.equipped

C.coupled

D.supplied

43You can’t modernize____large external investments.

A.from

B.on

C.without

D.unless

44The manager made it clear that he intended to____down some new rules to enforce workplace discipline.

A.laying

B.lay

C.lie

D.lying

45You can find it in our____brochure, along with some of our other models.

A.last

B.late

C.lately

D.latest

46There is no reason they should limit how much vitamin you take,____they can limit how much water you drink.

A.no less than

B.not any more than

C.no more than

D.much more or less

47In some cases the exchange continued further, a sign of strong____over basic matters.

A.disagreement

B.consistency

C.joke

D.diversion

48This offer____your acceptance before the end of this month.

A.is admitted by

B.is acknowledged by

C.is supposed to

D.is subject to

49The manager said he believed we would win the contract, but I knew that we didn’t really stand a/an____.

A.chance

B.opportunity

C.probability

D.possibility

50There are many uses of hidden cameras including nanny cams to____your babysitter’s behavior, hidden TV news cameras to report on an expose, and police surveillance cameras to bust the bad guys.

A.supply

B.monitor

C.order

D.control

【材料】

What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company.

There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.

Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.

In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries.

Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; and a case in point is the steering wheel in the Mercedes logo, for example, and the airplane tail of Alitalia.

Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign.

Companies need to have a strong corporate identity. The logo helps to promote this image and to fix in the minds of the consumers. Logos, therefore, need to be original and to have impact and style.

51The passage supplies information that would answer which of the following questions?( )

A.What attracts customers?

B.What’s in the image?

C.What’s in a logo?

D.None of above

52According to the passage, what can attract customers’ eyes?

A.The corporate identity.

B.Quality of the product.

C.Packaging images.

D.All of above

53____are used to show the____of the company.

A.Hair style and clothes; corporate identity

B.Colors and symbols; culture and identity

C.Hair style and clothes; image

D.Colors and symbols; taste and mission

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